You know, aside from a few problems, such as self-immolation, shoddy build quality, and lackluster power, the Pontiac Fiero was a pretty cool car. But nothing as cool as the commercial you’re about to watch. This video makes me want to bring back the 80s in a big, bad way!
The R8 currently in development by Audi is being billed by the company as the slowest car they’ve ever built. At least according to a new ad campaign. Now obviously the supercar, which shares many components with the Lamborghini Gallardo is anything but slow, but in a commercial airing in Britain, Audi demonstrates their lengthy, meticulous, build process. Supposedly the advert cost 6 million pounds, and we’ve got it below for your eyes to feast upon.
[Source: Motor Authority]
It would appear that Chevrolet is putting all its eggs in one basket so to speak. GM has reportedly spent $100 million dollars on an ad campaign for one vehicle, namely the 2008 Chevrolet Malibu. Will it pay off? We sure hope so. The 2008 Malibu is likely to make the largest financial impact on the company for the next few years to come, and Chevrolet has a lot riding on its performance on the sales floor. It all comes down to the market. Currently the passenger car segment sees the highest sales volume, and for the last decade or so, its been dominated by the Toyota Camry and Honda Accord. General Motors managed to shock and awe the world when the Saturn Aura won the 2007 North American Car of the Year, beating out its Japanese competitors, and GM chairman Bob Lutz seems to think they can do even better with the Malibu.
To that end, we’ve got a video straight from the GM Fastlane blog
What do you think of the new 2008 Malibu? Can it dethrone the Honda Accord and Toyota Camry?
[Source: General Motors]
Well… Not really. But they did create an amazing advertisement for their C4. We figure it probably ended up paying off very well for the company to jump on the Transformers bandwagon, since there’s so much buzz right now. Plus, what could be better than free viral advertisement via YouTube, and blogs?!
Apparently some guys with far too much time and money on their hands actually took the next step and BUILT a transformer out of a Citroen. Check them out.
2 Awesome videos after the jump.
[Picture source: Gizmodo]
Chevrolet wants you to know that the 2008 Malibu is a better buy then Toyota Camry and Honda Accord. The General is on the cusp of launching a new ad campaign which they are touting as the “biggest one-day digital takeover ever by a marketer…with an unprecedented one-day digital takeover of the leading online portals and automotive, sports and lifestyle Web sites.” Ummm Okay… so that’s great and all, but is an advertising campaign really going to get people to buy your cars? Maybe, but the car has to be able to live up to the hype. We think it probably does. With a stylish new redesign, and pricing that starts at $19,995 for the base-level LS trim, the Malibu is definitely looking pretty good right about now. Don’t forget, it rides on the same platform as the Saturn Aura, the car which beat the Camry and Accord for the 2007 North American Car of the Year.
Chevrolet will also be offering a hybrid version with the starting price of just $22,790, making it one of the cheapest hybrids on the market.
GM supposedly spent $100 million on the marketing campaign, and you can read the press release after the jump if you’re so inclined.
[Source: Jalopnik]